Are you a savvy shopper that likes to take advantage of any deal you can get? Then I’m sure you are familiar with yellow sticker deals at the supermarket.

Why are yellow sticker deals put out?

These stickers signal discounted items that are nearing their sell-by date. But don't let that deter you! These goodies are still perfectly good to eat and can be snagged at a fraction of the original price. From fresh produce to cupboard staples and even gourmet treats, there's something for everyone.

So, why should you bother with yellow sticker deals?

For starters, you'll save a load on your weekly shop without sacrificing quality. Plus, it's an eco-friendly choice, reducing food waste by giving these items a second chance to shine.

When are the best times to get yellow sticker deals?

The general rule of most supermarkets is that deals are put out three times during the day, in the morning, after lunch and just before they close. But you might be looking for a more specific guide so check out our rough supermarket guide below-

Aldi

Get yourself to Aldi for 8pm as a MoneySavingExpert.com claimed in 2019 that this is when the yellow stickers are thriving.

Tesco

Yellow stickers can be found in Tesco throughout the day however MoneySavingExpert.com claim 8am is a good time to go and 6pm onwards according to Metro.co.uk.

Lidl

Orange stickers can be found at Lidl which get you a set 30% off items. Skint Dad claims that early mornings are the best time to grab yourself a bargain and that final reductions often start around lunchtime.

Morrisons

For reductions over 75% head down to Morrisons after 5pm. Reduced Grub got the low down from a Morrison’s worker themselves and this was the time they claimed you can get the best bargains.

Asda

MoneySavingExpert.com shoppers claimed that Asda’s final reductions start around 7pm with the best bargains being snapped up by 9pm.

Co-op

It seems that Co-op tends to have yellow stickers put out regularly throughout the day. However, employees have informed bex that the best times to get yellow sticker discounts are around 6/7pm.

M&S food

Reduced grub claims that the best deals at M&S are usually around 5pm. As a shop worker confirmed, the reductions get put out in waves, starting at 10% in the morning working all the way up to 90% off in the evening!

Sainsbury’s

MoneySavingExpert.com reached out to Sainbury’s who informed them that discounts are completely store dependent. However, big reductions start at around 7pm.

Tips and tricks for getting the best supermarket deals include…

Going into the shop with a flexible mindset. It is not guaranteed that what you fancy for dinner will be on offer! So make sure to adjust your meal plan accordingly.

Speak to staff. This is the easiest and most direct way to find out where the yellow stickers are located, what the best times to come into store are and what bargains are on offer day by day.

Timing matters. Follow our rough guide of supermarket timings and you may manage to bag yourself the best deals!